HBO formally unveiled its HBO Now standalone streaming service on Monday, which will be bundled with a newly discounted Apple TV streaming box.

HBO Now will cost $15 per month, and the first month will be free who those who sign up. The service will launch in early April, in time for the debut of the new season of Game of Thrones that will debut in the middle of the month.

“This is a transformative moment for HBO, and we are very excited to launch HBO for you today,” said Richard Plepler, the chairman and chief executive of HBO, at what was expected to be the launch of the Apple Watch at an event in San Francisco on Monday.

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What HBO Now will look like on Apple devices.

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